Preparing to Sell
Preparing to Sell is our flagship one-day training programme for makers who want to sell their work with clarity and confidence. We support everyone from emerging makers to established practitioners ready to refine and grow their business.
What Makers Say
Preparing to Sell Live Workshops
Each year, we head across the UK with the aim to help makers succeed in business. Our tour regularly includes Bovey Tracey, Cardigan and Hereford. We have also visited Staffordshire and Scotland. Our 2027 Tour will be announced later in the year.
Preparing to Sell Cardigan January 2027 Booking Coming Soon
Preparing to Sell Bovey Tracey Februrary 2027 Booking Coming Soon
Preparing to Sell Hereford February 2027 Booking Coming Soon
Preparing to Sell Scotland March 3 2027 BOOK HERE
Led by Industry Experts
Each Preparing to Sell is led by Sarah James MBE, Director of Craft Festival and Find a Maker, alongside guest specialists offering fresh, up-to-date insight shaped to the location and audience.
What is Preparing to Sell and who is it for?
Practical, real-world advice on:
Applying successfully to craft fairs
Stand presentation and selling techniques
Pricing, branding and storytelling
Photography and marketing essentials
Working with galleries and pricing
Making events truly work for your business
Preparing to Sell is aimed at makers at varying staging of career.
Preparing to Sell recorded workshops
Can’t make it to one of our venues? Here are some recorded workshops for you to download.
How to Grab Attention on Social Media with Laura Jane
Recording of How to Prepare for Craft Fairs with Sarah James MBE
Recording of How to Apply for Funding with Laura Thomas
Recording of How To Build Your Reputation with Sarah James MBE
Recording of Instagram Stories Masterclass with Louisa Chudley, Spark Social
Recording of How to Sell Online with Camilla Westergaard, Folksy
Duration: Approximately 1-1.5hours each
Price: £15 per workshop