Preparing to Sell

Preparing to Sell is our flagship one-day training programme for makers who want to sell their work with clarity and confidence. We support everyone from emerging makers to established practitioners ready to refine and grow their business.
What Makers Say

Preparing to Sell Live Workshops

Each year, we head across the UK with the aim to help makers succeed in business. Our tour regularly includes Bovey Tracey, Cardigan and  Hereford. We have also visited Staffordshire and Scotland. Our 2027 Tour will be announced later in the year.

Preparing to Sell Cardigan January 2027 Booking Coming Soon

Preparing to Sell Bovey Tracey Februrary 2027 Booking Coming Soon

Preparing to Sell Hereford February 2027 Booking Coming Soon

Preparing to Sell Scotland March 3 2027 BOOK HERE

Led by Industry Experts

Each Preparing to Sell is led by Sarah James MBE, Director of Craft Festival and Find a Maker, alongside guest specialists offering fresh, up-to-date insight shaped to the location and audience.

What is Preparing to Sell and who is it for? 

Practical, real-world advice on:

Applying successfully to craft fairs

Stand presentation and selling techniques

Pricing, branding and storytelling

Photography and marketing essentials

Working with galleries and pricing 

Making events truly work for your business

Preparing to Sell is aimed at makers at varying staging of career. 

Preparing to Sell recorded workshops

Can’t make it to one of our venues? Here are some recorded workshops for you to download. 

How to Grab Attention on Social Media with Laura Jane

Recording of How to Prepare for Craft Fairs with Sarah James MBE

Recording of How to Apply for Funding with Laura Thomas

Recording of How To Build Your Reputation with Sarah James MBE

Recording of Instagram Stories Masterclass with Louisa Chudley, Spark Social 

Recording of How to Sell Online with Camilla Westergaard, Folksy

Duration:  Approximately 1-1.5hours each

Price: £15 per workshop

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